Getting Started with Dynamic Ads

Data-driven creative options are becoming an increasingly popular tool, helping marketers improve the personalization and relevance of their programmatic campaigns. Dynamic ads (also known as dynamic creatives or dynamic banners) are one of the most common ways to tailor an ad’s creative content more closely to the interests and preferences of a campaign’s target audience.

Dynamic ads change their content automatically, adapting text, images, and promotions specifically for each user. This style of creative is highly customizable. The content can vary based on a wide variety of criteria, such as a retailer’s real-time product inventory, a user’s past online behavior, the date an impression is delivered, etc.

While programmatic advertising already allows for exceptional precision and control with regards to targeting and delivery, dynamic ads take it to the next level, ensuring that each member of an audience is exposed to the most timely, relevant, and effective creative.