your programmatic outcomes partner.

your programmatic outcomes partner

Three Pillars. One Outcomes Engine.

Data

Leverage the industry’s most comprehensive proprietary audience taxonomy.

ANALYTICS

Analytics

Turn consumer behaviour and movement patterns into actionable audience insights.

Media

Put our experienced AdOps team to work and activate custom audiences across any programmatic or social channel.

Leverage one of North America’s largest databases to build custom and precise audiences.

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Gain deeper audience insight through our analyses of segment behaviours, movement patterns and more.

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Put our experienced team to work to ensure a turnkey campaign delivery.

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Why Choose Drako

How our three teams work together.

HOW OUR THREE TEAMS WORK TOGETHER

We combine proprietary audiences, hands-on campaign management, and advanced measurement solutions to drive results that actually matter to your business. Agencies, advertisers, and DSPs work with us because we’re accountable to the same KPIs they are.

We sit between platform and agency: Flexible enough to plug into how you already work, and dedicated enough to own the outcome with you.

Our Story

DRAKO’S BLUEPRINT

Drako’s BLUEPRINT

Seed

Proprietary data signals capturing real people and real behaviours form the foundation. Our audiences are built on actual movement and real-world patterns.

Scale

Our patented quality scoring solution right-sizes every audience to match your campaign’s scope. No more wasted spend, no more undelivered budgets.

ACTIVATE

Campaigns go live across the channels that matter — activated by our AdOps team or through your preferred DSP.

ANALYZE

Proprietary measurement tools prove what happened in the real world. Foot traffic attribution, geolift studies, market share lift. The proof that ties every dollar back to an outcome.

SEED SCALE ACTIVATE ANALYZE

SCALE

Expand your audience reach intelligently, connecting with behaviours that align with your goals.

your programmatic outcomes partner.

your programmatic outcomes partner

Three Pillars. One Outcomes Engine.

DRAKO’S BLUEPRINT

Drako’s BLUEPRINT

tell us your outcome. we'll build around it.