Our Reporting Dashboard
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Real Time Reporting
Gone are the days of weekly or monthly status reports. At Drako, we push our campaign performance data to your personal dashboard on a daily basis, so you don’t miss a beat.
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Customizable Dashboard
Your numbers, how you want them. Add and remove columns, rows, or entire sections of your dashboard. Breakout specific campaigns, add or remove spend and integrate data from campaigns running across any platforms.
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In-Depth Metrics
Reach and frequency, audience’s demographics, performance by geo or target zone, publisher data… Any information you need to know about your campaign, we can provide.
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Automated and On-Demand Reports
On top of our automated daily report, we can pull any specific data that you may need, or even pull it on a regular schedule. Just ask and consider it done.
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Full Campaign Attribution
Optimize your campaigns towards a CPA or a ROAS by knowing exactly which digital channels are contributing to conversions, online sales, or even in-store visits.
Success stories
Our commitment to delivering tangible results has led us to surpass the business objectives of our world-class customers.
U.S. Public Health Outreach — A Closer Look
Our client, a government organization, needed to reach residents of a specific US state to deliver COVID-related public health messages. With our proprietary location data, we managed to narrow down our targeting to only residents of our client’s US state. We then further refined the audiences by age groups, languages, political leaning and ethnicities. As the situation evolved, we also layered in location and contextual data to better target at-risk communities, while excluding vaccinated people from our audiences. All of this ended up contributing to this state having one of the highest vaccination rates in the country.
Our client noticed that a lot of their customers refused to receive coupon flyers by mail, out of environmental and other concerns. To help them find an effective way to target this specific audience, we cross-referenced 200,000 home addresses with our 100% SDK geolocation data and satellite imagery. In this way, we created a precise audience of device IDs that allowed our client to send their coupons digitally, instead of by mail.