Newswire - April 2021
Despite popular regulations and crackdowns on Big Data around the world, sharing one’s data in exchange for personalized information has become increasingly normalized. This gap between individuals' reported privacy preferences and their real-world behavior has been described as a “privacy paradox,” a contradiction that is sure to lead to major policy disputes over the next few years. (IMF Finance & Development)
The Trade Desk’s “Unified ID” is quickly emerging as a rival to Google’s solutions for the future of cookieless advertising. Although Google currently boasts an impressive 40% share of the ad tech market compared to TTD’s 8%, TTD’s impressive growth trajectory and dominance in newer ad formats lend credence to its proprietary cookieless solution. (Yahoo Finance)
A director of strategy in retail data management summarizes why location data has become more important than ever, even during a pandemic-induced shift to online shopping. Combining local e-commerce sales and market data with location data like foot traffic can help brick-and-mortar stores better manage their online presence, their staff, and their customers’ experience. (Retail Customer Experience)