Getting Ghosted By Your CTV Viewers?

Many brands are interested in exploring connected TV options but can’t afford to sacrifice the reach they get with lower-CPM ad formats. Any advertisers looking to keep their media spend low while dabbling in large-screen video should consider CTV Retargeting, a combination of strategies that reaches users both through high-impact video ads and clickable banners.

CTV Retargeting works by initially serving users an ad on a large-screen connected TV device. Then, cross-device capabilities allow for those same users to be retargeted across any of their devices (i.e., desktop, mobile, or tablet) with a different creative type.

This latest strategy leverages the best of both branding and performance: An upper-funnel, CTV format to build awareness, coupled with a higher-frequency of the other creative types designed to drive clicks and conversions.