Case study


One of the major pools specialists in Quebec aims to generate traffic in stores and maximize sales opportunities. They want to reach potential customers who have visited their website, as well as customers who are ready to buy a pool by targeting visitors from competing stores within 5km of their own locations.

Solution


The manufacturer wanted to increase their in-store visits within 4 months. Therefore, the strategies adopted for the ad campaigns focused on GPS Retargeting and Site Retargeting.

How did we do this?
For one strategy we collected all visitors that had been to the advertiser’s website, and for the other we targeted the visitors of all of their brick-and-mortar competitors.

Discover our strategies

Results


GPS Retargeting

3,036,020

Impressions
0.13 %
Average CTR
31.99 %
Geo Lift
4041
Clicks
4 Months
Ad Campaign Duration

1,233

Store Visits

Website Retargeting

11,913,554

Impressions
0.08%
Average CTR
9 350
Clicks
4 Months
Ad Campaign Duration

615

Store Visits

Découvrez nos autres études de cas