Case study


The organization of one of the biggest boat events in Quebec contacted us because they wanted to reach visitors from the biggest automotive event in Montreal. They knew that visitors from that event would be more likely to buy tickets to the Boat show as they correspond to their core target: sports shows/events lovers.

Solution


To be able to advertise our client banners to visitors from this automotive event, we launched an Event Targeting campaign that would retarget visitors of the automotive show during the event, but also for the next 3 weeks.

7,000 IDs were collected during that event which allowed us to deliver 200,000 impressions in a month.

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Results


Event Retargeting

199,971

Impressions
292
Clicks
1 Month
AD CAMPAIGN DURATION
0.15%
Average CTR

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