Case study
A school with facilities in two states that empowers new immigrants, English language learners and academically under-served students with the educational tools and support to maximize their potential.
Solution
This school wanted to increase their conversions meaning registrations for the next semester (fall) and walk-in visits. We therefore relied on audience 2 strategies that for us would fit perfectly with their KPIs:
- Audience Targeting: We targeted every household that have children between 13 and 18 in the main city near the school
- GPS Retargeting: we targeted places such as school or places where the client audience would go in the area around the city where the school is. That way, we would be able to drive more conversions as the audience was picked based on their behavior
- Ads were in English and Spanish in order to drive results for both courses
