Case study


The car dealer wanted to measure the effectiveness of their digital campaigns on store visits but also increase the number of appointments on their website. To do so, it was necessary to focus on two distinct strategies.

Solution


This client wanted to increase the store visits in 11 months. We have relied on GPS Retargeting and Geotargeting strategies. These allowed to increase the number of clicks, appointments, and in-store visits.

How did we do this?
We first retargeted geographic areas to increase appointments on their website and then targeted visitors from their competing stores. In addition of those strategies, we used dynamic banners with feed in order to boost the clic rate.

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Results


GPS Retargeting

1,440,436

Impressions
0.12 %
Average CTR
263.3 %
Geo Lift
1 789
Clicks
6 Months
Ad Campaign Duration

303

In-Store Visits

Geo Targeting

381,733

Impressions
0.14%
Average CTR
527
CLICKS
3 Months
Ad Campaign Duration

19

In-Store Visits

The campaign’s CTR tripled from 0.07% to 0.21% in only 21 days thanks to the implementation of Dynamic Banners.


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